moder

communication strategy

Goal: to reach out to new clients and reinvent the brand

Market research

hundreds IG accounts viewed

50 interviews

Identified the target audience, pain point, chose brand positioning, provided recommendations for adding brand value to product.

key brand transformations

logo and visual identity
photography
typography system
web design
store and atelier interior

visual identity + logo

elegant, tidy, calm

Key principles of visual identity were defined from TA insight and expressed through the aesthetics of mid-century modern.The new logo was created to translate this image.

photo guide

LOOKBOOK

catalogue

Attention to details of the look
Stable posture and confident gestures
Monotonous white or warm grey background

Relaxed pose
Confident and friendly facial expression
Location: light monochrome studio or tidy city landscapes

grid + typography

Typography is based on the grid that was developed specifically for this visual system.
Condensed font CoFo Kak is used in pairing with a simple Noto Sans Light for highlights.

website

The website from tiny elements to whole composition is build on the grid system. The text, price tags and other interface elements are slightly muted to focus users on photos and clothes.

atelier interior

Mid-century spirit furniture.
Muted colors supporting calm visual identity.
Painted zones highlight interior composition complementary to grid system in the identity.